Most small businesses don’t need a national SEO campaign. They need to be the obvious choice in their own zip code first, then their city, then their state. Here’s the order I work in.
1. Own your Google Business Profile
For local search, your Google Business Profile often outranks your website. Claim it, fill in accurate hours and service areas, add real photos, and post regularly. This is the single highest-leverage hour you’ll spend.
2. Get your name, address, and phone consistent everywhere
Search engines cross-check your business details across directories. If your address reads three different ways across the web, you look less trustworthy. Pick one format and make it identical everywhere.
3. Win on page speed
Speed is a ranking factor and a conversion factor. A site that loads instantly — static where possible, images compressed, no bloat — beats a heavier competitor on both counts. It’s why this site ships almost no JavaScript.
4. Write the pages people actually search for
“Web designer in Telford” is a different query from “Next.js developer.” Build pages that answer the specific, local, intent-driven questions your customers type — not generic marketing copy.
5. Earn links from your own community
A mention from a local publication, a partner, or a chamber of commerce is worth more than a dozen anonymous backlinks. Relationships are the most durable SEO asset you have.
Want to be the obvious choice in your market? Let’s talk.